The words on a website are monumental to it’s success in serving the user. Words can make it or break it for a website. In fact, according to a lot of studies you only have 7-10 seconds to communicate to a user what you do and if you’re trustworthy before they leave. That’s not a lot of time so those words on the homepage banner are super duper important.
In the past if someone wanted to start a clothing business they would have a variety of barriers to entry including: needing to either hand stich or build machinery to stich and sew, grow/find materials to make clothes, and travel to a local market to sell/barter. Today, in order to start a clothing company what you have to do is: come up with a catchy name and logo, build an online storefront, and upload your brand onto a clothing manufacturers white-labeled items (products that allow you to put your own label on), and the manufacturer will directly ship the clothing to the consumer.