Charlotte SEO Services

We help local businesses in Charlotte boost their organic Google search rankings through proven SEO services.

Lots of SEO companies use technical language to explain what SEO is. And generally, it’s not helpful to someone who doesn’t know much about it. We strive to make it understandable.

How Would We Describe SEO? 

SEO stands for Search Engine Optimization. Most people use Google to search for things on the Internet. Google’s number one goal is to show you the most relevant information for your search or query as a search engine. They want you to find the answer you’re looking for.


Google Algorithm

Google has set up a complicated and ever-changing algorithm to sift through the vast amounts of web pages out there. They have a specific way they want your page formatted to read the page and determine if it’s the best result for a particular search.

Keywords & Results

What you type in the search bar is what we call keywords. Examples would be “best restaurants near me,” “how many liters in a gallon,” etc. Those searches or queries contain keywords. Google takes those keywords and matches them against all of the web pages in its index. Then it displays the results.


If your web page shows up on the first page, you’ll get a good amount of traffic. If you’re on the second page, you’re likely to get zero traffic. If you show up in the top three organic search results, you’ll get tons of traffic. You don’t pay Google to show up there, so it’s free.

How Do I Rank?

How do you get a page to rank in the top three for a keyword? We don’t want to bore you with a bunch of technical jargon, but to give you an idea, here are the main things: Keyword Research, Technical SEO, Page Titles, Meta Descriptions, URLs, Alt Text, Backlinks, Content Optimization, and more.

A Competitive Market

In today’s competitive market, especially in Charlotte, SEO is more important than ever. Billions of people use search engines like Google every day looking for answers to their questions, a service they require, or a particular product. Implementing sound SEO techniques on your website can help your business grow and help meet business objectives.

Optimizing Results

We build up your website’s SEO by optimizing the existing pages on your website, adding newly optimized pages, and writing optimized blogs. We use software to track rankings on each page of your website. Every month we work to increase their SEO rankings by using relevant keywords on each webpage on your site. We find new ways to improve your SEO depending on which SEO package you choose. By improving the SEO page by page, we can target your specific goals.

Long-Term Investment

SEO is a long-term investment. It’s not something that happens overnight. We typically ask that you give it six to eight months before you can expect powerful results. It’s a long-term play. Once you start ranking, you’ll begin to see your business grow as more people find your website. You’ll get more traffic from people who are ready to buy.

Why “Charlotte” SEO and not just SEO?

You might wonder why we add that precursor and city location to our SEO service and the explanation is worth diving into and understanding. Just ranking for ranking sake is not enough. If you rank for a keyword that isn’t local, that doesn’t play into the Charlotte SEO world, then it is worth very little. If you rank for a generic keyword and aren’t a national company, then that means anyone, anywhere could find you and click on your website. 

For example, if you are a home remodeling company and rank for the keyword “home remodeling,” while that may be a keyword with a big volume (and something worth bragging about to your Charlotte competitors) it may not give you business. Someone in California could click on your URL. Or someone in Montana. Or someone in Canada. Those people aren’t in Charlotte and won’t convert. They don’t need your local business. They are just online window shoppers.

What you need to do is rank in the Charlotte SEO world. Your keywords need to have Charlotte (or your location) attached so that the people finding you are the people that definitely need you.

Charlotte SEO Packages

We designed each of our SEO packages to meet your goals, and more importantly, fit within your budget. From small packages designed to get noticed in local search to in-depth packages containing SEO Audits, Competitor Analysis, and On-page optimization, we’ve got you covered. Whether you’re a new business getting ready to launch or you’ve been around for decades, let the Charlotte SEO experts at Lazarus Design Team boost your digital presence!

Local Search – Local Search Engine Optimization

Own the Local Charlotte Search Space with Our Local SEO Package. We will create and maintain your business listing across a wide variety of directories, applications, and data aggregators. We will create and update your business listings, manage location information, verify your listings, and resolve duplicate listings. This big thing here is optimizing your Google My Business listing. If you’re not set up correctly on GMB, you’ll miss out on lots of revenue.

Google My Business Optimization, NAP Syndication, Citation Building, Updating Pages & Schema Integration, Classified Submissions

But what does that mean? In other words…we will make sure Google knows you’re a local business. We make sure all of your information on listings websites like Yelp, Yellowpages, etc matches and is accurate. We optimize your Google My Business so people start finding your business on the map!

Breakthrough – Breakthrough SEO

Take the next step to owning your industry in Charlotte with our Breakthrough Package. We’ll start with a comprehensive SEO audit to examine the content, code, and more. In addition to the SEO audit, we will conduct in-depth competitor and content-gap analysis, keyword research, backlink analysis, and run a thorough check for duplicate content. Contact us today to learn more about how we can customize our Breakthrough Package to fit your needs.

Local Search Optimization, Onpage Optimization, Google Analytics, Page Title Optimization, Meta Description Optimization, Content Optimization, Page Speed Analysis, Internal Link Review, Image Alt Tag Optimization, URL Optimization, Structured Data Check, Duplicate Content Check, .xml Sitemap Check, Competitor Analysis, Keyword Research & Discovery, Backlink Analysis, Link Development for Authority Building

We’ll start with a comprehensive SEO audit to examine the content, code, and more. In addition to the SEO audit, we will conduct in-depth competitor and content-gap analysis, keyword research, backlink analysis, and run a thorough check for duplicate content. Contact us today to learn more about how we can customize our Breakthrough Package to fit your needs.

Market Leader – Market Leader SEO

Our Market Leader package combines our local Search Optimization package & Breakthrough SEO package while adding blog writing & content creation services. Once we have completed an SEO audit, keyword research, and competitor and content-gap analysis, we’ll take what we discovered and write high-quality, engaging content specifically designed for your target audience. We’ll write keyword-rich blog posts based on your industry and audience. Discover how the Lazarus Design Team can partner with your company to be a true industry market leader.

Local Search Optimization, On-Page Optimization, Campaign Setup, Local SEO & Breakthrough SEO, Two Keyword-Rich Blog Posts Per Month, Onsite Content Creation

What does that mean? In other words…in addition to our local SEO and breakthrough SEO service, we create content for your website. We write highly relevant blog posts to rank for specific keywords to explode traffic. We also create new pages and add additional content to already established pages to boost rankings. 

Lazarus Client
SEO Case Study

Increased from 636 keywords in the Top 100 to 955 keywords in the top 100

Increased from 34 keywords in the Top 10 to 56 keywords in Top 10

Increased keywords from the 12th page to the 1st page on Search Engine Results

2M Impressions over 12 months

“The SEO results speak for themselves!”

100% increase in organic traffic YoY

Components of a
Winning SEO Strategy

Local SEO

How does Google know you’re a local business in Charlotte? They use something called NAP (Name, Address, Phone Number). They crawl your website to see if the Business Name, Address, and Phone number on your website, Google My Business, and other directories like Yelp or Yellow Pages match up with the same information. We use a tool to make sure all of that information across the Internet is accurate and up to date.

Google My Business Optimization

The businesses that have their Google My Business profile show up on the map or in the right corner of search results wIll get a significant portion of the traffic. A user can see reviews of your business, find services, visit your website, get directions, or call you directly from your profile. It’s a powerful yet often neglected tool for local businesses. We’ll optimize your GMB every single month so that you can tap into this valuable asset.

Content Writing

Your business has loads of new potential and tons of keywords that are valuable to your business in Google rankings. The best way to rank for those is to write blog posts. Our Charlotte SEO writers write two or more blog posts a month to rank new potential keywords. The more blogs, the more chances you have for people to find your website via Google Search.

Link Building

You want highly trafficked and credible websites to link to your website. These “backlinks” build your website’s credibility. If an authoritative website is sending users to your website, then your website must be legit (so goes the logic of Google). We’ll reach out to websites relevant to your industry to get backlinks. Our Charlotte SEO team doesn’t do sketchy stuff with our backlinks.

Technical SEO

It's important to make sure the page can be fully read, crawled, and indexed by Google. We’ll use several tools to make sure the page is perfect. Speed is also a significant factor in SEO, so we’ll make sure that your pages load fast. Our Charlotte SEO experts will make sure your page is correct from a technical standpoint.

Franchise SEO

We’ve worked with many franchise businesses and know what is needed to show up in Google for many locations. Our Charlotte SEO team has experience working with multiple big location franchises to ensure people find all sites on search.

Keyword Research

There are keywords that your customers are searching on Google to find your business. We want to identify what keywords your web pages are showing up for and what keywords you’re not yet ranking for but should be. We’ll identify the keywords your competitors are ranking for and see if there's an opportunity for you to go after those keywords. Simply put, we’ll find what keywords are relevant to your business and what gets searched the most. Once we have this information, we can start optimizing your web pages.

On-Page SEO

On-page SEO creates the perfect web page from Google’s perspective. We’ll have identified which keywords that page is ranking for or could potentially rank for a specific web page. We’ll optimize page titles, meta descriptions, alt texts, and content on the page to perform better in the rankings. This optimization is a critical step in improving your rankings.

Why Choose Lazarus Design Team?

As a member of the Charlotte community, Lazarus Design Team understands the SEO strategy businesses need to succeed. Our team will set realistic goals for you and your company, designed to propel your business forward. We provide excellent SEO tracking reports to understand trends and changes while maintaining open and honest communication with you. Lazarus Design Team is a transparent digital marketing agency in Charlotte specializing in search engine optimization and will remain responsive to you and your company. You never have to worry about our team going silent. Our team of experts is excited to apply our tried and true practice to your company to deliver effective results.

Our Methodology 

What’s the point of having a beautiful website if no one sees it? SEO is a great way to get your business in Charlotte a consistent stream of visitors looking for your services or products. It’s one of the most powerful marketing channels you could focus on. Once you get ranking on the first page, it’s a long-term strategy that continues to compound and grow your business.

Pay Us as Long as We’re Providing an ROI

We only want to do work that’s showing a return on investment for you. We want your business to grow too and through SEO, we can help achieve great returns. Generally, you’ll need to wait at least 6 months before you start to see substantial results. If you’re not happy with the results, then you can quit anytime. No contracts. We provide the results and you sit back. If we don’t, canceling is very easy.

Identify Keyword Opportunities

The most important step in SEO is identifying the best keywords that are going to boost traffic to your website. We use a combination of obvious, relevant keywords with overlooked and untapped keywords. Sometimes there are keywords that have very little competition that have high monthly search volumes. We aim to exploit those opportunities as quickly as we can.

We’re located in the heart of Charlotte, in Uptown. We’d love to meet you in person to talk about your business. 615 S. College Street Charlotte, NC 28202.

Industries We’ve Worked With

We don’t have a particular industry focus for our SEO services. We’ve worked with so many different industries and brands over the years. This has given us a breadth of SEO knowledge and built up our repertoire of SEO tools. We’re very confident that we can service just about any Charlotte business looking to dominate on Google search.