Charlotte SEO Services
Charlotte businesses hire us when they want to increase traffic and revenue.
Get Off The Third Page: Embrace Our SEO Strategies
We help local businesses in Charlotte boost their organic Google search rankings through proven SEO (Search Engine Optimization) services. Most people use Google to search for things on the Internet. Google’s number one goal is to show you the most relevant information for your search or query as a search engine. They want you to find the answer you’re looking for and we will help make sure your business shows up in that search.
SEO Explained
SEO is the process of optimizing your website and webpages to perform better on search engines. In return you gain more traffic to your website and get more leads or customers for your business. There is not one “special” trick to rank higher. Ranking your website is a combination of thousands of signals for Google’s algorithm. And we’ve spent enough time doing this that we know what moves the needle the most. Our team will create a custom SEO approach to help your business get more visibility.
SEO Packages for Charlotte Businesses
We designed each of our SEO packages to meet your goals. From small packages designed to get noticed in local search to in-depth packages containing SEO Audits, Competitor Analysis, and On-page optimization, we’ve got you covered. Whether you’re a new business getting ready to launch or you’ve been around for decades, let the Charlotte SEO experts at Lazarus Design Team boost your digital presence!
Local Search Engine Optimization
Own the local Charlotte search results with our Local SEO Package. We help your website rank for local Charlotte keywords related to your business on the Google Map pack and Organic results.
- Google Business Profile Optimization
- Maintain Directory listings
- Conduct SEO audit of your site
- Keyword research and position tracking
- Analyze competitors keyword gap and backlink gap
- On-Page optimization
- Location page creation
- Page speed analysis
Market Leader SEO
Rank locally, regionally, and nationally for high volume keywords. Our Market Leader package combines our local Search Optimization package while adding blog writing & content creation services.
- Everything in the Local Search package plus these additional monthly services:
- Content Creation Services
- Backlink development
“The SEO results speak for themselves!”
Increased keywords from the 12th page to 1st page in 4 months
Ranked #1 for many keywords above 50k searches per month
Ranked keywords in top 5 for Very Hard keywords like “acai” and “cleanse”
2M Impressions over 12 months
Successfully changed the primary domain name of a high ranking site and saw an increase in ranking results!
100% increase in organic traffic YoY
Components of a
Winning Charlotte SEO Strategy
Local SEO
How does Google know you’re a local business in Charlotte? They use something called NAP (Name, Address, Phone Number). They crawl your website to see if the Business Name, Address, and Phone number on your website, Google My Business, and other directories like Yelp or Yellow Pages match up with the same information. We use a tool to make sure all of that information across the Internet is accurate and up to date.
Google My Business Optimization
The businesses that have their Google My Business profile show up on the map or in the right corner of search results wIll get a significant portion of the traffic. A user can see reviews of your business, find services, visit your website, get directions, or call you directly from your profile. It’s a powerful yet often neglected tool for local businesses. We’ll optimize your GMB every single month so that you can tap into this valuable asset.
Content Writing
Your business has loads of new potential and tons of keywords that are valuable to your business in Google rankings. The best way to rank for those is to write blog posts. Our Charlotte SEO writers write two or more blog posts a month to rank new potential keywords. The more blogs, the more chances you have for people to find your website via Google Search.
Link Building
You want highly trafficked and credible websites to link to your website. These “backlinks” build your website’s credibility. If an authoritative website is sending users to your website, then your website must be legit (so goes the logic of Google). We’ll reach out to websites relevant to your industry to get backlinks. Our Charlotte SEO team doesn’t do sketchy stuff with our backlinks.
Technical SEO
It’s important to make sure the page can be fully read, crawled, and indexed by Google. We’ll use several tools to make sure the page is perfect. Speed is also a significant factor in SEO, so we’ll make sure that your pages load fast. Our Charlotte SEO experts will make sure your page is correct from a technical standpoint.
Franchise SEO
We’ve worked with many franchise businesses and know what is needed to show up in Google for many locations. Our Charlotte SEO team has experience working with multiple big location franchises to ensure people find all sites on search.
Keyword Research
There are keywords that your customers are searching on Google to find your business. We want to identify what keywords your web pages are showing up for and what keywords you’re not yet ranking for but should be. We’ll identify the keywords your competitors are ranking for and see if there’s an opportunity for you to go after those keywords. Simply put, we’ll find what keywords are relevant to your business and what gets searched the most. Once we have this information, we can start optimizing your web pages.
On-Page SEO
On-page SEO creates the perfect web page from Google’s perspective. We’ll have identified which keywords that page is ranking for or could potentially rank for a specific web page. We’ll optimize page titles, meta descriptions, alt texts, and content on the page to perform better in the rankings. This optimization is a critical step in improving your rankings.
Why Choose Lazarus Design Team To Do Your SEO?
As a member of the Charlotte community, Lazarus Design Team understands the SEO strategy businesses need to succeed. Our team will set realistic goals for you and your company, designed to propel your business forward. We provide excellent SEO tracking reports to understand trends and changes while maintaining open and honest communication with you. Lazarus Design Team is a transparent digital marketing agency in Charlotte specializing in search engine optimization and will remain responsive to you and your company. You never have to worry about our team going silent. Our team of experts is excited to apply our tried and true practice to your company to deliver effective results.
Our SEO Methodology
What’s the point of having a beautiful website if no one sees it? SEO is a great way to get your business in Charlotte a consistent stream of visitors looking for your services or products. It’s one of the most powerful marketing channels you could focus on. Once you get ranking on the first page, it’s a long-term strategy that continues to compound and grow your business.
Pay Us as Long as We’re Providing an ROI
We only want to do work that’s showing a return on investment for you. We want your business to grow too and through SEO, we can help achieve great returns. Generally, you’ll need to wait at least 6 months before you start to see substantial results. If you’re not happy with the results, then you can quit anytime. No contracts.
FAQ about SEO
How Does Google’s Algorithm Work?
Google has set up a complicated and ever-changing algorithm to sift through the vast amounts of web pages out there. They have a specific way they want your page formatted to read the page and determine if it’s the best result for a particular search.
How Do I Rank My Website?
How do you get a page to rank in the top three for a keyword? We don’t want to bore you with a bunch of technical jargon, but to give you an idea, here are the main things: On-page SEO, Technical SEO, Backlinks, Content Optimization, and more.
What Are Keywords & Search Results?
What you type in the search bar is what we call keywords. Examples would be “best restaurants near me,” “how many liters in a gallon,” etc. Those searches or queries contain keywords. Google takes those keywords and matches them against all of the web pages in its index. Then it displays the results. We call this the SERP (search engine results page).
How Do You Identify Keyword Opportunities?
The most important step in SEO is identifying the best keywords that are going to boost traffic to your website. We use a combination of obvious, relevant keywords with overlooked and untapped keywords. Sometimes there are keywords that have very little competition that have high monthly search volumes. We aim to exploit those opportunities as quickly as we can.
Is SEO Competitive In Charlotte?
In today’s competitive market, especially in Charlotte, SEO is more important than ever. Billions of people use search engines like Google every day looking for answers to their questions, a service they require, or a particular product. Implementing sound SEO techniques on your website can help your business grow and help meet business objectives.
What is Traffic?
If your web page shows up on the first page, you’ll get a good amount of traffic. If you’re on the second page, you’re likely to get zero traffic. If you show up in the top three organic search results, you’ll get tons of traffic. You don’t pay Google to show up there, so it’s free.
How Do I Optimize SEO Results?
We build up your website’s SEO by optimizing the existing pages on your website, adding newly optimized pages, and writing optimized blogs. We use software to track rankings on each page of your website. Every month we work to increase their SEO rankings by using relevant keywords on each webpage on your site. We find new ways to improve your SEO depending on which SEO package you choose. By improving the SEO page by page, we can target your specific goals.
How Long Will It Take To Start Ranking My Website?
SEO is a long-term investment. It’s not something that happens overnight. We typically ask that you give it six to eight months before you can expect powerful results. It’s a long-term play. Once you start ranking, you’ll begin to see your business grow as more people find your website. You’ll get more traffic from people who are ready to buy.
Why “Charlotte” SEO and not just SEO?
You might wonder why we add that precursor and city location to our SEO service and the explanation is worth diving into and understanding. Just ranking for ranking sake is not enough. If you rank for a keyword that isn’t local, that doesn’t play into the Charlotte SEO world, then it is worth very little. If you rank for a generic keyword and aren’t a national company, then that means anyone, anywhere could find you and click on your website.
For example, if you are a home remodeling company and rank for the keyword “home remodeling,” while that may be a keyword with a big volume (and something worth bragging about to your Charlotte competitors) it may not give you business. Someone in California could click on your URL. Or someone in Montana. Or someone in Canada. Those people aren’t in Charlotte and won’t convert. They don’t need your local business. They are just online window shoppers.
What you need to do is rank in the Charlotte SEO world. Your keywords need to have Charlotte (or your location) attached so that the people finding you are the people that definitely need you.
What Industries Have You Worked With?
We don’t have a particular industry focus for our SEO services. We’ve worked with so many different industries and brands over the years. This has given us a breadth of SEO knowledge and built up our repertoire of SEO tools. We’re very confident that we can service just about any Charlotte business looking to dominate on Google search. We’ve done SEO work in Logistics, Home Services, Construction, Dental, B2B, Software, Manufacturing, Healthcare, Local businesses, and so much more!