Charlotte SEO Services
We help local businesses in Charlotte boost their organic Google search rankings through proven SEO services.
Lots of SEO companies use technical language to explain what SEO is. And generally, it’s not helpful to someone who doesn’t know much about it. We strive to make it understandable.
How Would We Describe SEO?
SEO stands for Search Engine Optimization. Most people use Google to search for things on the Internet. Google’s number one goal is to show you the most relevant information for your search or query as a search engine. They want you to find the answer you’re looking for.
Google has set up a complicated and ever-changing algorithm to sift through the vast amounts of web pages out there. They have a specific way they want your page formatted to read the page and determine if it’s the best result for a particular search.
Keywords & Results
How Do I Rank?
How do you get a page to rank in the top three for a keyword? We don’t want to bore you with a bunch of technical jargon, but to give you an idea, here are the main things: Keyword Research, Technical SEO, Page Titles, Meta Descriptions, URLs, Alt Text, Backlinks, Content Optimization, and more.
A Competitive Market
Why “Charlotte” SEO and not just SEO?
You might wonder why we add that precursor and city location to our SEO service and the explanation is worth diving into and understanding. Just ranking for ranking sake is not enough. If you rank for a keyword that isn’t local, that doesn’t play into the Charlotte SEO world, then it is worth very little. If you rank for a generic keyword and aren’t a national company, then that means anyone, anywhere could find you and click on your website.
For example, if you are a home remodeling company and rank for the keyword “home remodeling,” while that may be a keyword with a big volume (and something worth bragging about to your Charlotte competitors) it may not give you business. Someone in California could click on your URL. Or someone in Montana. Or someone in Canada. Those people aren’t in Charlotte and won’t convert. They don’t need your local business. They are just online window shoppers.
What you need to do is rank in the Charlotte SEO world. Your keywords need to have Charlotte (or your location) attached so that the people finding you are the people that definitely need you.
Charlotte SEO Packages
We designed each of our SEO packages to meet your goals, and more importantly, fit within your budget. From small packages designed to get noticed in local search to in-depth packages containing SEO Audits, Competitor Analysis, and On-page optimization, we’ve got you covered. Whether you’re a new business getting ready to launch or you’ve been around for decades, let the Charlotte SEO experts at Lazarus Design Team boost your digital presence!
Local Search – Local Search Engine Optimization
Own the Local Charlotte Search Space with Our Local SEO Package. We will create and maintain your business listing across a wide variety of directories, applications, and data aggregators. We will create and update your business listings, manage location information, verify your listings, and resolve duplicate listings. This big thing here is optimizing your Google My Business listing. If you’re not set up correctly on GMB, you’ll miss out on lots of revenue.
Google My Business Optimization, NAP Syndication, Citation Building, Updating Pages & Schema Integration, Classified Submissions
Breakthrough – Breakthrough SEO
Take the next step to owning your industry in Charlotte with our Breakthrough Package. We’ll start with a comprehensive SEO audit to examine the content, code, and more. In addition to the SEO audit, we will conduct in-depth competitor and content-gap analysis, keyword research, backlink analysis, and run a thorough check for duplicate content. Contact us today to learn more about how we can customize our Breakthrough Package to fit your needs.
Local Search Optimization, Onpage Optimization, Google Analytics, Page Title Optimization, Meta Description Optimization, Content Optimization, Page Speed Analysis, Internal Link Review, Image Alt Tag Optimization, URL Optimization, Structured Data Check, Duplicate Content Check, .xml Sitemap Check, Competitor Analysis, Keyword Research & Discovery, Backlink Analysis, Link Development for Authority Building
Market Leader – Market Leader SEO
Our Market Leader package combines our local Search Optimization package & Breakthrough SEO package while adding blog writing & content creation services. Once we have completed an SEO audit, keyword research, and competitor and content-gap analysis, we’ll take what we discovered and write high-quality, engaging content specifically designed for your target audience. We’ll write keyword-rich blog posts based on your industry and audience. Discover how the Lazarus Design Team can partner with your company to be a true industry market leader.
Local Search Optimization, On-Page Optimization, Campaign Setup, Local SEO & Breakthrough SEO, Two Keyword-Rich Blog Posts Per Month, Onsite Content Creation
SEO Case Study
Increased from 636 keywords in the Top 100 to 955 keywords in the top 100
Increased from 34 keywords in the Top 10 to 56 keywords in Top 10
Increased keywords from the 12th page to the 1st page on Search Engine Results
2M Impressions over 12 months
“The SEO results speak for themselves!”
100% increase in organic traffic YoY
Components of a
Winning SEO Strategy
Google My Business Optimization
Why Choose Lazarus Design Team?
As a member of the Charlotte community, Lazarus Design Team understands the SEO strategy businesses need to succeed. Our team will set realistic goals for you and your company, designed to propel your business forward. We provide excellent SEO tracking reports to understand trends and changes while maintaining open and honest communication with you. Lazarus Design Team is a transparent digital marketing agency in Charlotte specializing in search engine optimization and will remain responsive to you and your company. You never have to worry about our team going silent. Our team of experts is excited to apply our tried and true practice to your company to deliver effective results.
What’s the point of having a beautiful website if no one sees it? SEO is a great way to get your business in Charlotte a consistent stream of visitors looking for your services or products. It’s one of the most powerful marketing channels you could focus on. Once you get ranking on the first page, it’s a long-term strategy that continues to compound and grow your business.
Pay Us as Long as We’re Providing an ROI
We only want to do work that’s showing a return on investment for you. We want your business to grow too and through SEO, we can help achieve great returns. Generally, you’ll need to wait at least 6 months before you start to see substantial results. If you’re not happy with the results, then you can quit anytime. No contracts. We provide the results and you sit back. If we don’t, canceling is very easy.
Identify Keyword Opportunities
The most important step in SEO is identifying the best keywords that are going to boost traffic to your website. We use a combination of obvious, relevant keywords with overlooked and untapped keywords. Sometimes there are keywords that have very little competition that have high monthly search volumes. We aim to exploit those opportunities as quickly as we can.
We’re located in the heart of Charlotte, in Uptown. We’d love to meet you in person to talk about your business. 615 S. College Street Charlotte, NC 28202.
Industries We’ve Worked With
We don’t have a particular industry focus for our SEO services. We’ve worked with so many different industries and brands over the years. This has given us a breadth of SEO knowledge and built up our repertoire of SEO tools. We’re very confident that we can service just about any Charlotte business looking to dominate on Google search.