Paid Advertising Packages
Are you wondering how to get your business in front of more people that would be interested in your product or service? Paid advertising is the way! With Lazarus Design Team, a PPC advertising agency in Charlotte, NC, we will use the advertising tools designed for the platforms people use every day to target your future customers. Charlotte PPC advertising will help you reach potential customers living in and around the Queen City and traveling through the Charlotte area.
How Does PPC Advertising Work?
Paid advertising (PPC) is the fastest way to get new customers. You pay the platform to show your ad. For Google, this is about showing up for specific keywords that people search in the query box. For Facebook, you pick your audience, and Facebook serves them your ad. When you have a lot of competition on Google (people wanting their ad to show up for the same keyword as you), the more expensive the clicks or impressions become.
Why Should You Pay For Ads?
Effective marketing and advertising require money. Paid ads are the quickest way to get in front of your desired audience. If you need sales quickly, this is the way. If you’re more interested in taking the organic approach, you’ll need to be patient for sales. If you have a great product or service with a lot of demand, paid ads are a great way to add gasoline to the flame. Paid ads are a way to supercharge your sales pipeline and grow your business.
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Why Should You Run Ads
on Facebook or Google?
This depends on your industry and your service or product. Are customers actively searching on Google for whatever it is you offer? Great, then advertise there. Do you want to reach more people and get awareness out about your business? Facebook is great for pulling in a larger audience. We suggest the 1-2 Google Facebook approach. That way you get the people actively searching for your business and those that aren’t aware of your service but need it. Plus, you have the added benefit of multiple touches with a potential customer since people don’t always see an ad one time and then buy. It takes multiple interactions with your brand before someone feels comfortable to reach out.
What’s a Good
Ad Spend Amount?
In other words, how much money should you be spending a month on ads? Good question! Typically we suggest starting with at least $750 a month per platform. For those who are more comfortable with advertising and have a bigger budget, we recommend $2,000 a month per platform. Ads are one of those things that the more you spend, the more you get out of it (typically). This isn’t always the case, but generally, it is.
How Long Will it Take to See a Return on Investment?
We need at least three months before we’ve got a solid and consistent sales pipeline full of qualified leads. It takes some revisions and iterations to make the ads better and to connect with the audience. So we usually advise that we need three months before things are rolling. Sometimes, things take off immediately. Other times, it takes three months before we hit our stride.
Paid Social Ads
We will create and manage one campaign per month that focuses on growing your brand based on your advertising budget. The ad creation includes writing the ad copy, selecting images, video, or graphics to run with the ad, and setting the correct parameters to reach your ideal audience.
Pay Per Platform
Paid Search
Based on your paid advertising budget, we will create and manage one campaign per month that focuses on growing your brand. Our Google Ads services include designing your ad from start to finish. We will write the copy, select any images, and set the parameters to reach your ideal client base.
Search Engine
